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Kellogg Company, together with its subsidiaries, engages in the manufacture and marketing of ready-to-eat cereal and convenience foods. Its principal products include cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. The company sells its cereal products under the Kellogg?s brand name principally to the grocery trade. It also markets cookies, crackers, and other convenience foods under the Kellogg?s, Keebler, Cheez-It, Murray, Austin, and Famous Amos brand names to supermarkets in the United States through direct store-door delivery system and other distribution methods. Kellogg Company sells its products in North America, Europe, Latin America, and the Asia Pacific. The company was founded in 1906 and is headquartered in Battle Creek, Michigan.