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E*TRADE Financial Corporation, through its subsidiaries, provides online brokerage and related products and services primarily to individual retail investors under the E*TRADE Financial brand name worldwide. It provides various brokerage products and services, including automated order placement and execution of the U.S. equities, futures, options, exchange-traded funds, and bond orders; access to E*TRADE Mobile Pro, which allows customers to trade stocks and transfer funds between accounts, as well as to monitor real-time investment, market, and account information; access to Power E*TRADE Pro, a desktop trading software for active traders; margin accounts allowing customers to borrow against their securities; access to international equities; and sweep deposit accounts that automatically transfer funds to and from customer brokerage accounts, as well as employee stock option management software and services for corporate customers. The company also offers access to the investor resource center, which provides an aggregated view of its investing tools, market insights, independent research, education, and other investing resources; advisory services, such as investment guidance; and fixed income tools to help customers identify, evaluate, and implement fixed income investment strategies. In addition, it provides access to Retirement QuickPlan, a retirement planning tool that provides an assessment of an individual?s or a family?s retirement savings and investing plan, as well as tips to help get on track with personal retirement goals; individual retirement accounts; access to non-proprietary exchange-traded funds and mutual funds; investing and trading educational services via online videos, Web seminars, and Web tutorials; and deposit accounts, including checking, savings, and money market accounts. The company was founded in 1982 and is based in New York, New York.